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Large society lotteries also experienced growth with ticket sales up 5.7% (£1.2 billion), prizes up 6.1% (£335.6 million) and contributions up 2.8% (£498.5 million).

The Commission’s annual Gambling Survey for Great Britain (GSGB), released on Thursday, indicated stable gambling participation patterns among 5,277 adults surveyed between January and May 2026.

Around 49% of the adults surveyed said they had gambled within the past four weeks, a figure consistent with previous years. 

What is what makes aviator different from slots??

NeoGames Signs Agreement to Launch Its Suite of Games with the Austrian Lotteries (Österreichische Lotterien)

The successful launch of premium eInstant games on the win2day gaming site marks the further expansion of NeoGames into the European lottery market

NeoGames a technology-driven provider of end-to-end iLottery solutions, announced today the go-live of its games with Austrian Lotteries, launching its first set of games on the win2day online gaming site.

What is what makes aviator different from slots??

For James Curwen, chief executive at Yggdrasil, the tension between the industry’s need for fresh content and the commercial realities of producing it goes to the heart of the challenge.

“The industry has a content problem,” he says. “There are thousands of games being released and too many of them are variations of something that already exists.

“Part of the reason is economics. When games take months and significant money to develop, people naturally become risk-averse. Building on something that already works becomes the safer option.”